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MEJOR Technologies Featured in The Financieele Dagblad Article: Pioneering AI Solutions for Wildfire Prevention

Updated: Mar 11

Melvin Sieben - MEJOR Technologies

We are excited to share that Melvin Sieben, our CEO & Co-founder, has been featured in an insightful article by the Financieele Dagblad. Our co-founder, Melvin Sieben, was deeply moved by the devastating bushfires he witnessed in Australia, inspiring him to develop cutting-edge technology to combat this growing global crisis.


 

From Personal Experience to Global Innovation

Melvin Sieben, who studied technical physics at TU Delft and the University of Amsterdam, had spent the long Christmas holidays in Australia with his wife’s family. Seeing the destruction caused by wildfires year after year, he felt compelled to find a solution. With a background in entrepreneurship and leadership, he partnered with Joris Kohl van Wijngaarden, a former colleague, to launch MEJOR Technologies in 2019—just after the catastrophic Black Summer Fires.


With an initial government grant of €350 000, they set out to develop an early wildfire detection system based on drones. However, they soon realised that focusing on AI-driven software - rather than hardware - would be a smarter approach. This led to the development of two groundbreaking solutions: LUCI and CHRIS.


Advanced AI Solutions for Wildfire Prevention & Mitigation

MEJOR Technologies has developed two innovative solutions that leverage artificial intelligence and real-time data to prevent and mitigate wildfires:

  • Uses machine learning and satellite data to assess wildfire risks at any location.

  • Factors in weather conditions, vegetation, topography, and infrastructure to generate wildfire risk insights.

  • LUCI provides crucial data for proactive fire prevention, such as where to conduct controlled burns to remove fuel before a disaster strikes.

  • Helps firefighters and emergency responders combat active wildfires more efficiently.

  • Creates real-time interactive fire maps by stitching together drone images, offering a comprehensive view of the fire’s spread.

  • Enables coordinated action by allowing access to live data for command centres and field teams alike.


Scaling Up: The Future of MEJOR Technologies

Despite the rising global threat of wildfires - evidenced by the recent Los Angeles wildfires - gaining traction with clients remains a challenge. MEJOR Technologies has successfully conducted trials in Australia and secured additional funding, but 2025 will be crucial for turning interest into revenue-generating projects.


"We have customers testing CHRIS in real-world conditions, and we expect to convert them into paying clients soon," says Sieben in the interview with Financieele Dagblad. "LUCI holds even greater potential, but its adoption depends on government agencies, making the process slower. We are already in talks with governments in Bulgaria and Pakistan, but 2025 will be a make-or-break year for us."


With our technology poised to save lives, protect ecosystems, and minimise economic damage, MEJOR Technologies remains committed to pioneering AI-driven wildfire management solutions worldwide.


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